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The History of the Store, cont'd
That the buildings have survived intact and unchanged is
a combination of luck, yankee thrift, economics and population.
After Silas Wheeler's death his son Morrison continued to
live upstairs in the apartment that the family had always
occupied, and thankfully he kept the building heated and weather-tight.
The items in the store came close to being disposed of in
the early 80's until someone made the decision to close the
town dump!
Mr. Wheeler's decision to continue to live upstairs prevented
the building from incurring irreparable damage, and since
his lifestyle never changed much, he made the decision to
not remodel the building in any way. Most people might balk
at using an outhouse in 2001, but not Mr. Wheeler! When you've
used it all your life, why change? As he remarked once, "It's
not like it's a social room you spend much time in!" Given
the fact that he was in his late 70's and could probably pass
for 20 years younger, there might be something to that!
The town's own history has a role in the survival of the
store as well. Incorporated in 1767, the town grew from 150
people to over 1100 by 1800, a rate of growth that exceeded
any other community in Worcester county. By the turn of the
century there were over 2,400 living in Hubbardston. Although
once a thriving farm community, adjacent to the equally thriving
furniture-producing city of Gardner and 20 miles north of
Worcester, by the time of the store's closure, the town's
population had dwindled to less than 1,200. The creation of
the Quabbin reservoir and subsequent land purchases to protect
the watershed had a deep impact on local factories using the
Ware river for water power. The region as a whole suffered
economically, and this probably prevented the store from being
'modernized' by eager investors. History has a way of repeating
itself, though, and between 1990 and 2000 Hubbardston again
recorded the greatest percentage growth in population, from
around 3,000 to over 4,000, a growth rate of over 30%! This
led to new business growth, and a renewed interest in 'the
store'. The chance meeting between Jay Beard and one of the
Wheeler Brothers set the wheels in motion, and the rest is
history!
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